Emails

Playing OFFENSE Ensures the Rest of the World Has to Switch to Defense

Jan 11, 2021

Winning sorts out confusion.

Everything makes sense to a champion.

The cosmos, love, the divine, is no longer a mystery.

Whether it’s Tom Brady winning the Super Bowl or you, scooping the last chips in the pot to be crowned champion of the World Series Of Poker.

In that moment, you are total.

See, I’m not against thinking. I’m against thinking while standing still.

Understand that thinking in stillness is ENTERTAINMENT.

Similar to drinking beer. Just as intoxicating.

If you have a wounded heart, or feel trauma - MOVE. NOW. Circle, Pace, Sprint, Lift, DRIVE.

SEEK A WALL to break through.

FIND one.

A deal you must close, a woman you must meet. Pick up the Fucking phone.

IMPROVISE.

Move while you talk. You’re processing. The result of your conversation is irrelevant. Doesn’t matter if you slur, stutter, talk in circles. You’re stirring a cyclone of energy. You’re moving molecules around. You’re making SOMETHING happen. You’re going to adapt on the fly to whatever resistance you’re hearing.

And you’re going to try again. In due time a wall is going to break.

The more walls you smash to pieces the more resourceful you become.

Now the right things to say are just coming to you like a bolt from the sky. You can sniff the right actions to take, on the spot, unrehearsed. Chaos was your enemy. Now it’s your friend.

There’s no defense for the run & gun approach. You’re always roving, venue to venue, coffee shop to coffee shop. Always prospecting. You taste copper and blood in your mouth - you want victory THAT bad.

Always firing, always ripping open conversations, always on the phone.

If you look at any winners iPhone, their texts to prospects looks like a giant blue tsunami. 10:1 bombardment ratio easy. Dictating the pace, setting the tone, sending vivid imagery. You’ll see a little white text bubble at the end that says “ok, let’s do it.”

The waiting games, sales tactics, 1:1 text ratio is absolute trash in business. Empty the clip and reload when you have to.

See, you’ve been taught that to get your way in life you need to let others impose their Will on you. You should be ashamed for having Will power of your own. Other people’s desires are more important than your own blah blah fucking blah.

I’ve got news for you. You are here for no other purpose than to CONQUER this world. By being born a man you have the natural authority to ISSUE COMMANDS.

Think well respected generals on the battlefield were thinking about their talking ratios? They’re doing all the TALKING, All the rallying, all the negotiating. SINGING their warriors into the glory of war.

Making a business become REAL strikes from the same principle.

You need more words per minute, more action per second. Constantly looking for walls to smash to pieces. It’s the only way to learn. And it’s the only way to become respected. And you don’t need to tell anyone what you’ve done. You’ll wear it on your face.

It’s your duty as a man to be as strong as humanly possible in all domains.

Ditch all the Fucking slogans, all the slick one-liners, all the canned material. You’re reinforcing your own lack of creativity. Huge subconscious bruise to your own ego.

When you fling yourself into wild situations with no plan, you become an inventor.

Inventors rule the world.

Why? Because they invent solutions to problems in real time. They’re at the edges of reality. How can you defend against moves YOU’VE never seen before? You can’t.

Saying things no one has said before, DOING things no one has done before.

Seas and panties part ways for this style of execution.

Thinking in motion is like having a .50 CAL wheeling behind you for cover.

IMPROVISATION.

You have no time to contemplate when you’re fighting for your chance.

SEEKING is an offensive battle stance. THINKING is a defensive crouch.

If you’ve been blessed with a blurb of wisdom (if you’re reading this it’s apparent you have) it isn’t designed to be digested in thought.

LOSING & CONFUSION are synonyms.

You lose because you are confused and you’re confused because you lose.

Noting is supposed to make sense when you’re failing.

True stewards of offense, men who win all the treasure, they adapt and adopt on the FLY.

Passion is offense.

SCHEDULES, PLANNERS, REMINDERS are defensive structures. Crutches for the disimpassioned.

Do you need to write down or be reminded of the time and place you’re meeting that hot babe on Friday night? Of course not.

You’ll be there early with no reminder at all.

You need to be reminded of your appointments because they aren’t important to you.

Your alarm clock is only reminding you that you are doomed to play defense. Life is twisting your arm into playing a hand you don’t want to play anymore.

Ever oversleep when you’re charged and excited to do an activity that morning? Nope.

If I’m running a business I’m on fire about, I will remember every appointment off the top of my head like reciting the ABC’s.

You’re not scatterbrained. You don’t have a bad memory. Your schedule is reinforcing a life you don’t want. You can’t remember because it’s a fucking JOKE.

Understand the difference between SCHEDULE & ROUTINE.

Routine is where you fill your cup with good health. So you can be a blunt instrument in the physical world. Good health is for spending. Find the WALL.

Training, lifting, sprinting, sunshine, eating well, are mandatory. Strict, rigid. NEVER falters.

You can’t afford to waver in any of these departments when you want to lead an aggressive life. Or you’re burning a candle on both ends.

The battleground of health is your focal point. Win this daily and you can let chaos reign everywhere else. Especially business.

You’re sharp, resourceful, versatile.

In time you will learn to fly ice cold in rough situations. You’ll realize The Great Barrier has been you the whole time. Not enough creativity. And certainly not enough intuition.

When push comes to shove, the likelihood of you executing a maneuver in the exact way you planned is zero.

Going into complex situations with no plan is a demonstration of strength unlike no other. Test your creativity. Your mind is CRAVING to be used in this way.

There’s a scene near the end of the movie 300 where the Captain of the Spartans gets skewered through the chest with a spear. It’s apparent he’s been ready for this moment his entire life. He doesn’t wince, or even crumple. He grins, bathed in the holy light of all the strength he’d ever worked for. He grips the spear and corkscrews it deeper through his own heart, pulling his enemy closer. He lets out one last barbaric yell & in a final burst of rage sends him into the afterlife, where he too, goes shortly after.

You are strong for this moment. Your life was slowly slipping away from you the day it started. It’s an honor to play hardcore offense until the very end.

The ULTIMATE shame is letting all that strength unravel in your final moment. Honor till the end.

DIE BITING THE THROAT.